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The Otto Beisheim Endowed Chair of Marketing and Commerce –

We inspire marketing!

Key figures

27
alumni

66th
FAZ ranking 2019
100 most influential economists

16,100+
downloads
textbook "Price Management"

29
corporate partners

Our team

Get to know our team –
Working together to inspire and achieve.

Professor Dr.
Martin Fassnacht

Chairholder
+49 (0)211 44709 441
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Learn more

Heide Laxy

Personal Assistant
+49 (0)211 44709 441
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Tetyana Kellerhoff, M.A.

Project Manager
+49 (0)211 44709 444
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Sophie Biallowons, M.Sc.

Research Assistant
+49 (0)211 44709 445
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Anna-Karina Schmitz, M.Sc.

Research Assistant
+49 (0)211 44709 763
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Jann Vollmar, M.Sc.

Research Assistant
+49 (0)211 44709 442
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Dominic Bergers, M.Sc.

External Doctoral Student
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Kai Köhli, M.Sc.

External Doctoral Student
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Tawia Odoi, Dipl.-Kfm.

External Doctoral Student
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Jürgen Pannek, Dipl.-Kfm.

External Doctoral Student
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Jonas Schütz, M.Sc.

External Doctoral Student
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Katharina Schmidt

Student, MSc 2021
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Lucas Wegenaer

Student, BSc 2020
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Alumni

The alumni of the Chair of Marketing and Commerce –
Making an impact!

About us

At the Chair of Marketing and Commerce, we inspire marketing –
In research, teaching, and business engagement.

Our research focuses on the fields of price and brand management as well as retail marketing and omnichannel business. We maintain the highest academic standards to provide practically relevant insights on the most pressing issues in marketing today. 

We use various channels of business engagement, such as cooperation projects and publications in professional and scholarly journals, to facilitate an open exchange between practitioners and academia and encourage mutual inspiration. Professor Dr. Martin Fassnacht is also available as a speaker and as strategic advisor on request.

In our teaching, we aim to inspire and motivate our students by addressing the relevant questions in marketing today using state of the art, business-oriented teaching methods. Regular guest lectures and real life cases are central elements of our teaching. We offer classes in the areas of price management, retail marketing and omnichannel business.

Get inspired!

Research and business

Research and business –
Balancing academic rigor and practical relevance.

Take a glance at what we are doing in the following fields:

Research

We strive to find scientifically-based and business-relevant answers to critically relevant issues of marketing.

Learn more

Corporate world

We work closely with corporate partners with the aim of transferring know-how between the scientific and business worlds.

Learn more

Quick links to our: 

Textbook

Price Management

The most comprehensive and up-to-date pricing book reflecting the most recent state of science, including new developments in e-commerce, artificial intelligence, and deep learning.

LEARN MORE

Textbook

Price Management

The most comprehensive and up-to-date pricing book reflecting the most recent state of science, including new developments in e-commerce, artificial intelligence, and deep learning.

LEARN MORE

News

Read the news from our Chair –
Keep up with the latest events and activities.

January is the number one month for the new health-related resolutions and vegan diets are on the rise. To keep up with consumers' food choices, discount chains like Aldi are stocking an increasing number of vegan options.

Read more

The German discount supermarket chains have consistently expanded their product range in the past years. But how does Gaming fit into this development?

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On Saturday, January 11, our Part-Time MBA students welcomed Dr. Henning Mohr (Head of eCommerce Germany at Henkel Laundry & Home Care), who held a guest lecture in the Marketing Course of Prof. Dr. Martin Fassnacht.

Read more

The launch of a new or improved model of a product is part of the business for manufacturers of home appliances or electronics. But how should companies communicate the upcoming model change?

Read more
Jobs

Current vacancies at the Chair of Marketing and Commerce

Any vacancies for academic and non-academic positions at the Chair of Marketing and Commerce will be advertised on the WHU careers page.

Check out our current vacancies

Newsletter subscription

Stay inspired! Sign up for our quarterly newsletter and keep up to date with our research, teaching and business cooperations.

Get in touch

Get in touch with us –
We look forward to hearing from you.

Professor Dr. Martin Fassnacht

+49 (0)211 44709 441
Send email
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