Our Guest Speakers –

Bridging the gap between business and academia

Exchanging scientific and business know-how and experiences is an essential component of both our research and teaching activities. We strive to follow up questions of managerial relevance in our research and apply these scientific insights in our teaching.

Corporate guest speakers make a considerable contribution to achieving this target. If you are interested in getting involved in our guest speaker program, please get in touch with us!

CIO at TUI Group

Title: "Inspired Transformation"

Lecture: Marketing Core Course, Part-Time MBA

Date: Saturday, 01.02.2020

Head of Retail & Wholesale Poland at Hugo BOSS

Title: "Omnichannel Marketing at Hugo Boss"

Lecture: Omnichannel Bootcamp

Date: Thursday, 30.01.2020

Head of eCommerce Germany at Henkel Laundry & Home Care

Title: "Henkel Insights"

Lecture: Marketing Core Course, Part-Time MBA

Date: Saturday, 11.01.2020

Director Strategy & Insights at McDonald’s Germany

Title: "Procing Strategy at McDonald’s"

Lecture: B2C Price Management, M.Sc.

Date: Monday, 02.12.2019

Head of E-Commerce at Henkel Laundry & Home Care

Title: "Omnichannel at Henkel"

Lecture: Omnichannel Bootcamp

Date: Thursday, 28.11.2019

Partner at Simon, Kucher & Partners

Title: "International Price Management"

Lecture: B2C Price Management, MSc

Date: Wednesday, 27.11.2019

Client Solutions Manager Retail DACH at Facebook

Title: "Mobile Advertising and Messaging"

Lecture: Marketing Core Course, Full-Time MBA

Date: Wednesday, 23.10.2019

CEO, Porsche Design Group

Title: "Porsche Design Timepieces - Relaunch of a Premium Watch Brand"

Lecture: Luxury Brand Marketing

Date: Wednesday, 17.07.2019

Product Management S-Class and Derivates, Pullman Mercedes-Benz

Title: "Modern Luxury"

Lecture: Luxury Brand Marketing

Date: Monday, 15.07.2019

Managing Director, fritz-Kulturgüter

Title: "Fritz Kola"

Lecture:  Marketing Core Course, Full-Time MBA

Date: Wednesday, 26.06.2019

Director Account Management Hightech & Entertainmen, Arvato SCM Solutions

Title: „Outsourcing im Omnichannel Zeitalter"

Lecture: LZ Bootcamp - Omnichannnel Sales

Date: Thursday, 23.05.2019

Marketing Director, Parfums Christian Dior (LVMH)

Title: „Leading a luxury beauty brand in a disruptive environment”

Lecture: Luxus Brand Management, EMBA

Date: Saturday, 11.05.2019

Managing Partner, Wellendorff

Title: „Wellendorff Jewellery"

Lecture: Luxus Brand Management, EMBA

Date: Saturday, 11.05.2019

Executive Vice President, Henkel Beauty Car

Title: „Reinventing Innovation & Marketing"

Lecture: Marketing, Part-Time MBA

Date: Saturday, 13.04.2019

Associates, A.T. Kearney

Title: „Digital in the Luxury Industry – Key Drivers and Implications"

Lecture: Luxury Brand Management, MSc

Date: Thursday, 04.04.2019

Director Marketing and Product Management, Hapag-Lloyd Cruises

Title: „Doing Marketing for EUROPA 2, the World's Best, Ultra-Luxury Cruise Vessel" 

Lecture: Lucury Brand Management, MSc

Date: Monday, 25.03.2019

Head of Sales Retail and Client Solutions Manager, Facebook Germany

Title: „Omnichannel Communication"

Lecture: LZ Bootcamp - Omnichannel Marketing

Date: Thursday, 31.01.2019

Founder & Managing Director, Esome

Title: „Social media - more than a niche”

Lecture: Marketing Core Course, Part-Time MBA

Date: Saturday, 26.01.2019

Director Pricing and Senior Manager Pricing, adidas

Title: „Value Based Pricing"

Lecture: Price Management, Full-Time MBA

Date: Wednesday, 23.01.2019

e-Category Manager, L'Oréal Germany

Title: „Orchestrating a successful omnichannel strategy in a selective distribution channel”

Lecture: Omnichannel Retail Marketing for Consumer Goods, BSc

Date: Tuesday, 25.09.2018

Senior Manager Brand Finance - Pricing and Assistant Manager Pricing – Value Based Pricing, adidas

Title: „Value Based Pricing"

Lecture: Price Management, Part-Time MBA

Date: Saturday, 21.07.2018

Head of Product Management Mercedes-Benz S-Class, S-Coupé, S-Cabriolet and Mercedes-Maybach

Title: „Mercedes-Mabyach – a luxury brand on the move”

Lecture: Luxury Brand Management, MBA Guanghua School of Management

Date: Wednesday, 18.07.2018

Founder and CEO of The Bridge to Luxury – Consulting for Luxury Brands

Title: „Balancing tradition and innovation in industrial luxury – Asian opportunities"

Lecture: Luxury Brand Management, MBA Guanghua School of Management

Date: Monday, 16.07.2018

Managing Director, Esome

Title: „Social media - more than a niche”

Lecture: Marketing Core Course, MBA

Date: Monday, 18.06.2018

Marketing Director, Parfums Christian Dior

Title: „DIO(R)EVOLUTION – Managing a luxury brand in a disruptive Environment”

Lecture: Luxury Brand Management, EMBA

Date: Saturday, 26.05.2018

Director Product Management Europa 2 and Director Marketing, Hapag Lloyd Cruises

Title: „Doing marketing for EUROPA 2, the world’s best, ultra-luxury cruise vessel“ 

Lecture: Luxury Brand Management, MSc 

Date: Monday, 09.04.2018

Chief Multichannel Officer, GLOBUS SB-Warenhaus Holding GmbH & Co. KG

Title: „Retail communication transformation from traditional mass communication towards personalized customer dialogue“ 

Lecture: Omnichannel Retail Marketing for Consumer Goods, BSc 

Date: Wednesday, 07.02.2018

Senior Manager Brand Finance - Pricing, adidas

Title: “Value Based Pricing – to bring the consumer into the focus of our pricing decisions"

Lecture: Price Management, Full-Time MBA

Date: Thursday, 16.01.2018

General Manager Maybelline New York, L'Oréal Deutschland GmbH

Title: “Digital marketing and cosmetics advertising delivered through social media and search engines” 

Lecture: Marketing, Full-Time MBA

Date: Saturday, 09.12.2017

Business Coach Expert Projects, Evonik

Title: “Pricing excellence in B2C companies - from basic rules to pricing innovation”

Lecture: B2C Price Management, MSc

Date: Monday, 04.12.2017

Partner, Global Consumer & Retail Practice, Simon-Kucher & Partner

Title: "International Price Management”

Lecture: B2C Price Management, MSc

Date: Monday, 20.11.2017

General Manager & Co-Founder, What's Beef?!

Title: "Digital Transformation in the Retail and Food Service Industry"

Lecture:  Marketing, Full-Time MBA

Date: Thursday, 26.10.2017

Senior Innovation Manager, OBI

Title: "OBI Gartenplaner – a X-Channel approach in the development from single product to solution provider”

Lecture: Omnichannel Retail Marketing, BSc

Date: Monday, 16.10.2017

Partner, Bain & Company Germany

Title: "Omnichannel – why it matters and what it takes"

Lecture:  Omnichannel Retail Marketing, BSc

Date: Thursday, 12.10.2017

Chief Multichannel Officer, GLOBUS SB-Warenhaus Holding GmbH & Co. KG

Title: „Retail communication transformation from traditional mass communication towards personalized customer dialogue“

Lecture:  Omnichannel Retail Marketing, BSc

Date: Friday, 15.09.2017

Business Coach Expert Projects, Evonik Germany

Title: "Pricing Excellence - From basic rules to pricing innovation: cross-industry examples”

Lecture:  Price Management, Part-Time MBA

Date: Saturday, 22.07.2017

CEO, BBDO Germany

Title: "Advertising in a digital world”

Lecture:  Introduction to Marketing, Full-Time MBA

Date: Wednesday, 26.04.2017

Managing Director, DataLab

Title: "Big Data: How to get valuable insights from my customer data?”

Lecture: Omnichannel Retail Marketing, BSc

Date: Wednesday, 15.02.2017