Chair of Marketing and Commerce

Guest Lecture by Dr. Henning Mohr (Henkel)

On Saturday, January 11, our Part-Time MBA students welcomed Dr. Henning Mohr (Head of eCommerce Germany at Henkel Laundry & Home Care), who held a guest lecture in the Marketing Course of Prof. Dr. Martin Fassnacht.

In his lecture Dr. Mohr introduced the students to the company and gave a brief overview of the online market for FMCG in Germany. He also shared the experience of Henkel regarding eCommerce with the specific attention to the capabilities of Amazon along with some examples from the latest Amazon advertising campaign.

We would like to express our sincere thanks to Dr. Mohr for his exciting presentation and for joining us on the weekend.