Experience it for yourself –
Find out how the MBA at WHU can benefit you.
- Virtually attend a real-life MBA lecture with our current students
- Experience our classroom and interactive learning environment
- Ask our admissions staff any questions via chat, during and after the virtual class session
- Get valuable insights into our curriculum, program offerings, and admission requirements
Professor Dr. Jensen
Date and Time
Thursday, November 7, 2019 from 1:30 pm to 3:00 pm Berlin time (CET)
Lecture: B2B Sales Management
Any business model basically has two sides: operations and sales. In most firms, the operations side is transparent and over-managed whereas the sales side is intransparent and under-managed. Many general managers perceive sales performance as a black box. This course discusses how to systematically manage sales performance (B2B Selling Process, B2B Pricing, B2B Sales Force).
Interested in getting to know us in person –
Once you have filled the form, Sabine will be in touch with you to confirm your registration. Should you have any questions, please feel free to get in touch with her directly.
Recruiting Manager MBA
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