The CSM Team
Meet our Staff and Doctoral Students

Staff

Maria Dahl

Personal Assistant

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Maria Dahl works as Personal Assistant at the Center for Sports and Management since 2017. She takes care of the everyday business process at the center and supports the team in research, teaching and events. After her apprenticeship as management assistant in wholesale and foreign trade, she worked as a team and management assistant at various companies and graduted avocational with a Bachelor in Business Administration at FOM. Recently, Maria worked at Handelsblatt. In her leisure time, you can find her with her son at the playground or suprising her friends with culinary delicacies. She also likes to swing her racket at the tennis court.

Kerstin Forword

Project Manager

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Kerstin Carolin Forword joined the Center of Sports Management in June 2016 as Project Manager. She has worked in People Services roles with McKinsey & Company and Booz&Co., both in Germany and England for more than ten years. Being a mother of two, she often spends her spare time on playgrounds or practicing Yoga and playing Tennis. Kerstin loves wake- and snowboarding and also tries to find some spare time to run and read.

Research Assistants/Doctoral Students

Daniel Beiderbeck, MSc

Research Assistant

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In his doctoral studies, Daniel investigates the future of eSports and serves as point of contact for the SPOAC. Prior to joining CSM, Daniel studied industrial engineering at RWTH Aachen, Harvard University, and the University of Cambridge. Afterwards, he joined McKinsey & Company for 2 years, where he supported clients from various industries during their digital transformation. Daniel recently ended his active career as amateur footballer, but still loves to play and watch ball games in his leisure time. Additionally, he occasionally tries to compete with the new generation as amateur eGamer. 

Nicolas Frevel, MSc

Research Assistant

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Nicolas devotes his research endeavours to nothing less than the future of sports. Prior to his doctoral studies, he worked as a consultant for McKinsey & Company where he experienced various industries and functions across many countries. He studied management at the University of Mannheim, Trinity College Dublin and Queen's University, Ontario, Canada. Nicolas belongs to the dying species of "Bolzplatzkicker" and street footballers and loves to spend his time doing or watching sports with friends. Living in Berlin and Düsseldorf, he sadly cannot attend most games of his beloved SC Freiburg in the stadium, but he draws solace from outstanding stadium atmospheres at Eisen Union or the Eisbären Berlin.

Harry Krüger, MSc

Research Assistant

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Prior to his doctoral studies, Harry completed his Bachelor studies in Computing in Science at the University of Hamburg and at the University Paris-Sud in France. After his Master studies in Physics at the University of Hamburg, he worked as a consultant with Digital McKinsey focusing on topics around digitization across different industries. In his spare time Harry enjoys playing and watching soccer and is suffering with his favorite team FC Energie Cottbus. Next to football he also likes playing beach volleyball and do other sports.

Christoph Schlembach, MSc

Research Assistant

+49 (0)211 44709 742

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Christoph joined the CSM to explore and shape the future of sports. Previously, he worked as a consultant for McKinsey & Company and Simon-Kucher &Partners focusing on marketing and pricing. Christoph studied finance and information management at the Technical University of Munich and Augsburg University, as well as mathematics at the Technical University of Munich. During his studies, he also researched at the University of Sussex and the RMIT in Melbourne. In his spare time, Christoph enjoys playing football or umpiring, but also (kite-) surfing and scuba-diving. Based in Munich and Düsseldorf, he likes to explore the various football stadiums in his neighborhoods.

Johannes Fühner, MSc

Research Assistant

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Johannes started his doctoral studies at the CSM to follow his passion for sports. Prior to that, he worked as a consultant at McKinsey & Company across various industries, functions, and geographies. Johannes studied International Management (CEMS) with a focus in Finance at the University of Cologne, Bocconi University, and Lund University. In his spare time, Johannes loves to play soccer and try any sports involving a ball. He roots for his 'kindergarten love' FC Bayern Munich as well as for his local team 1. FC Köln.

Sebastian Flegr, MSc

Research Assistant

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Prior to starting his doctorate at the CSM, Sebastian studied Physics and Management at the University of Ulm and during his Master at the University of Vienna and the Uppsala University in Sweden. Following his master's degree, he worked as a management consultant for Digital McKinsey for 2 years in various industries and countries with a focus on digitalization and data analytics. Sebastian's free time is strongly influenced by sport. Whether as a football referee and player on the sports fields of Baden-Württemberg, or as a basketball fan of his home-team Tigers Tübingen – Sebastian is always to be found near sports venues.

External Doctoral Students

Sebastian Koppers, MSc

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Sebastian is doctoral student at the CSM and an affiliated researcher at the Laboratory for Innovation Science at Harvard (LISH). In his research, Sebastian focuses on theories from labor, personnel and behavioral economics to examine the performance effects of different feedback design choices. Prior to joining CSM, Sebastian studied management at the WFI – Ingolstadt School of Management and at the Williams College of Business at Xavier University in Cincinnati. Furthermore, he worked as a management and strategy consultant, mostly on digital transformation projects. Sebastian is inspired by the unifying spirit of sports which he experienced on football fields all the way up to Cameroon. In his free time, Sebastian can be found running or on his racing bike, when he is not enjoying football, basketball or American football games on multiple screens.

Peggy Bellmann

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Peggy Bellmann joined the Center for Sports & Management in 2014 as a PhD student. In her thesis she is exploring the influence of sports sponsorship on employee's attitudes and behaviors i.e. how to use sports sponsorship to motivate and retain employees. Although she sometimes has troubles motivating herself to go out for a run, she is a passionate and committed horse rider in the fields of show jumping and eventing. Before her PhD, Peggy studied strategic communication and planning at the Berlin University of Arts and at the University of Sydney. She has also been working for two years as a strategy consultant at McKinsey & Company.

Florian Bünning, MA

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Florian Bünning

Florian Bünning is part of the Center for Sports and Management team around Professor Sascha L. Schmidt right from the start in 2014. In his dissertation Florian explores the effects of status incentives on the personal performance and career developments within competitive environments to contribute to the scientific discourse on the increasing importance of non-monetary incentives in organization and management research. Before Florian came to the WHU he graduated in media and communication research (BA) from the University of Passau. Afterwards he went from the south-east of Germany to Cologne in the west where he achieved the master’s degree in sports, media and communication research from the German Sports University. In his leisure time you’ll find Florian on basketball and tennis courts in Düsseldorf all over Germany. While he deals theoretically with high-status individuals he never belongs to this exclusive circle in his long real life sports practice…not yet!

Felix Krause, BSc

+49 (0)211 44709 751

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As part of his doctoral thesis Felix deals with the factors involved in the process of optimal performance under pressure. After his double bachelor-degree with a German BSc in International Management at the ESB Business School Reutlingen and an American BSc in International Business from Northeastern University in Boston (USA), Felix started as a consultant with McKinsey & Company in their Munich office. In his spare time Felix follows his passion for soccer, be it on the pitch or watching his favorite team VfL Wolfsburg in the stadium or on TV. He would never miss a game! Other than that, he likes to enjoy the mountains and lakes in the Munich area with friends. In addition, he also loves traveling and sailing.