The future of sport?
The future of sports has already started. But what exactly is this trend which has become increasingly popular for the last couple of years? eSports is the competitive playing of computer games which is followed by spectators via internet or live events around the globe. Experts consider eSports the most unknown mass phenomenon of our time. Millions of people are engaged in eSports nowadays, be it as fan or eSports athlete. Companies from various industries have already recognized this possibility and are investing heavily.
New Case Study: FC Schalke 04 eSports
The Center for Sports and Management has been closely following the development of the eSports market for several years now, and recently wrote a case study on the entry of the German football club Schalke 04 into the eSports business. Prof. Schmidt is also a regular guest in the media as a sought-after expert in the field of eSports.