Dr. Bettina Bielesch-Zwiener
Chair of Market Research


Date University Degree
12/2017 WHU Chair of Market Research End of Doctoral Studies
09/2015-12/2017 WHU Chair of Market Research External Doctoral Student
02/2013-08/2015 WHU Chair of Market Research Doctoral Assistant
09/2010-08/2011 University of Maastricht, Netherlands MSc in International Business - Strategic Marketing
01/2007-05/2007 University of South Alabama, Mobile, USA Semester Abroad
10/2004-09/2008 University of Applied Sciences Worms Studies in International Business & Foreign Economics, Majors: International Marketing & Management Finance & Investment


Date Employer Position
since 01/2018 Boehringer Ingelheim GmbH Chief of Staff BMD Animal Health
09/2015-12/2017 Boehringer Ingelheim GmbH Senior Manager Corporate Strategy & Development
11/2011-01/2013 Marketing Analytics, Accenture GmbH Consultant, Management Consulting
11/2008-08/2010 EMEIA Financial Services - Transaction Advisory Services - Valuation & Business Modelling, Ernst & Young GmbH Junior Consultant
02/2008-03/2008 Transaction Advisory Services, Ernst & Young GmbH Internship
07/2007-01/2008 Controlling, Delphi Deutschland GmbH Student Trainee
08/2006-12/2006 Product Management, Dresdner Bank AG Internship
08/2005-09/2005 Marketing & PR, Kirner Privatbrauerei Ph. & Andres GmbH & Co. KG Internship
06/2004-08/2004 Tourism & Marketing, Tourismus und Marketing GmbH Internship