Digital is the new normal – With the continuous spread of corona around the globe, more and more events are being held online. Accordingly, the new MBA spring intakes of WHU – Otto Beisheim School of Management got to celebrate their welcoming ceremony via Zoom this year. The day started with an official greeting from Deputy Dean and Associate Dean for Academic Programs, Professor Dr. Jürgen Weigand, Academic Director of the MBA Program, Professor Dr. Martin Fassnacht, and MBA Program Director, Gerold Gnau.
A reflection of the program which ranked number one in Germany in the Financial Times MBA Ranking 2020 is seen in the level of gender diversity, with women representing 43 percent of the 2021 cohort. The new intake features a wide range of academic and professional experience with an average of six and a half years of postgraduate work experience in a broad spectrum of industries including automotive, education, retail, and tourism.
March 30 also marked the start of the Future Leader’s Fundraising Challenge, thus providing an exciting first task for the new MBA students. The weeklong exercise places the students into teams that work on an idea to gain funds and challenges them to think strategically while instilling a sense of social responsibility. Not only do the students gain skills they will develop throughout the rest of the program, but any funds gained from the challenge also benefit charity. Since the inception of the challenge in 2016, Full-Time and Part-Time MBA students have raised around €300,000for children’s rights organizations.