Chair of Strategy and Marketing

Guest Lecture by Frank Rosenberger (TUI)

What are the factors driving the travel world of tomorrow? On Saturday, February 1, 2020, the students of our Part-Time MBA marketing class welcomed Frank Rosenberger, Member of the Executive Board – IT and Future Markets at the TUI Group.

In his guest lecture, Mr. Rosenberger introduced his company and gave a brief overview of the tourism market. He also provided valuable insights on how artificial intelligence might help to redefine value chain economics.

We would like to thank Frank Rosenberger for his inspiring lecture and for his contribution to our marketing class. Also, we thank the students for their thoughtful questions and curiosity.